Cargando…

Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention

Choosing low-carbon transportation is an effective strategy for mitigating carbon emissions. This study utilized the Theory of Planned Behavior (TPB) framework to investigate the influences of proactive personality and perceived consumer effectiveness on low-carbon travel intention. By surveying urb...

Descripción completa

Detalles Bibliográficos
Autores principales: Liao, Caisheng, Zhan, Xinze, Huang, Yongkai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10480604/
https://www.ncbi.nlm.nih.gov/pubmed/37681191
http://dx.doi.org/10.1016/j.heliyon.2023.e19321
_version_ 1785101825101266944
author Liao, Caisheng
Zhan, Xinze
Huang, Yongkai
author_facet Liao, Caisheng
Zhan, Xinze
Huang, Yongkai
author_sort Liao, Caisheng
collection PubMed
description Choosing low-carbon transportation is an effective strategy for mitigating carbon emissions. This study utilized the Theory of Planned Behavior (TPB) framework to investigate the influences of proactive personality and perceived consumer effectiveness on low-carbon travel intention. By surveying urban residents, we examined the effects of subjective norm, behavioral attitude, perceived behavioral control, proactive personality, and perceived consumer effectiveness on low-carbon travel intention. The findings indicated that subjective norm, behavioral attitude, perceived behavioral control, proactive personality, and perceived consumer effectiveness have positive impacts on low-carbon travel intention. Notably, subjective norms have the greatest influence on behavioral intention, followed by proactive personality, while perceived consumer effectiveness has the least impact. Furthermore, this study identified attitude and perceived behavioral control as mediating factors between proactive personality, perceived consumer effectiveness, and low-carbon travel intentions. These findings reaffirmed the universal applicability of the TPB in individual decision-making contexts. The results also suggested that to promote low-carbon travel, it is crucial to not only focus on the social aspects of urban residents but also leverage the potential of individuals with a proactive personality.
format Online
Article
Text
id pubmed-10480604
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher Elsevier
record_format MEDLINE/PubMed
spelling pubmed-104806042023-09-07 Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention Liao, Caisheng Zhan, Xinze Huang, Yongkai Heliyon Research Article Choosing low-carbon transportation is an effective strategy for mitigating carbon emissions. This study utilized the Theory of Planned Behavior (TPB) framework to investigate the influences of proactive personality and perceived consumer effectiveness on low-carbon travel intention. By surveying urban residents, we examined the effects of subjective norm, behavioral attitude, perceived behavioral control, proactive personality, and perceived consumer effectiveness on low-carbon travel intention. The findings indicated that subjective norm, behavioral attitude, perceived behavioral control, proactive personality, and perceived consumer effectiveness have positive impacts on low-carbon travel intention. Notably, subjective norms have the greatest influence on behavioral intention, followed by proactive personality, while perceived consumer effectiveness has the least impact. Furthermore, this study identified attitude and perceived behavioral control as mediating factors between proactive personality, perceived consumer effectiveness, and low-carbon travel intentions. These findings reaffirmed the universal applicability of the TPB in individual decision-making contexts. The results also suggested that to promote low-carbon travel, it is crucial to not only focus on the social aspects of urban residents but also leverage the potential of individuals with a proactive personality. Elsevier 2023-08-19 /pmc/articles/PMC10480604/ /pubmed/37681191 http://dx.doi.org/10.1016/j.heliyon.2023.e19321 Text en © 2023 The Authors https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Research Article
Liao, Caisheng
Zhan, Xinze
Huang, Yongkai
Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title_full Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title_fullStr Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title_full_unstemmed Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title_short Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
title_sort understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10480604/
https://www.ncbi.nlm.nih.gov/pubmed/37681191
http://dx.doi.org/10.1016/j.heliyon.2023.e19321
work_keys_str_mv AT liaocaisheng understandingtheeffectofproactivepersonalityandperceivedconsumereffectivenessonlowcarbontravelintention
AT zhanxinze understandingtheeffectofproactivepersonalityandperceivedconsumereffectivenessonlowcarbontravelintention
AT huangyongkai understandingtheeffectofproactivepersonalityandperceivedconsumereffectivenessonlowcarbontravelintention