Women’s Preferences for Strong Men Under Perceived Harsh Versus Safe Ecological Conditions

Ecological conditions provide information about available resources for one’s environment. In humans, this has been shown to influence reproductive behavior, as individuals may engage in trade-offs between partner quality and investment. For instance, many women may trade-off preferences for men with physical features indicative of social dominance and health over physical features indicative of commitment and investment. The current study explored women’s preferences for formidable men under safe vs. harsh ecological conditions. Across three studies, U.S. university women (N = 1,098) were randomly assigned to a perceived harsh or safe ecological condition. They were asked to rate the attractiveness of men’s body types (i.e., muscular vs. less muscular). Findings revealed that in general, women rated stronger men as more attractive than weaker men irrespective of the ecological condition. Evidence for preference as a function of ecology appeared only when a two-alternative forced-choice task was used (Study 3), but not in rating tasks (Studies 1 and 2). Study 3 showed that women had a relatively stronger preference for stronger men for short-term relationships in a resource scarce ecological condition. This research provides some evidence that perceived ecological conditions can drive women’s preferences for men with enhanced secondary sex characteristics as a function of mating context. These findings are consistent with previous research indicating the importance of physical characteristics in men’s attractiveness, and it adds to the existing literature on ecological factors and mating preferences.