Evidence from partially valid cueing that words are processed serially

There has been a longstanding debate about whether lexical and semantic processing of words is serial or parallel. We addressed this debate using partially valid cueing, where one of two words is cued. The cue was valid on 80% and invalid on the other 20% of the trials. The task was semantic categorization, and performance was measured by accuracy. The new feature was to limit attentional switching using a postmask of consonants that closely followed the presentation of words. We found a large effect of cueing and, most importantly, performance for the uncued word was at chance. This chance performance was consistent with serial processing, but not with typical parallel processing. This result adds to the evidence from other recent studies that the lexical and semantic processing of words is serial.