Boosting entrepreneurial intentions: A novel EEG-guided protocol

This research proposal aims to explore the driving factors of an entrepreneurial mindset and develop pedagogies to boost entrepreneurial intention (EI) in entrepreneurially unmotivated individuals. Using an electroencephalogram (EEG) cap, the study will map the cognitive processes associated with entrepreneurship in both entrepreneurially motivated and unmotivated individuals. The expected outcomes include identifying crucial factors for a positive entrepreneurial intention and discovering effective teaching methodologies. The implications of this research extend to educational institutions, policy-making bodies, and incubation centers, supporting initiatives such as Start-up India and Stand-up India. Overall, this study contributes to entrepreneurship education and practical training for individuals lacking motivation.