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The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study
BACKGROUND: Tourism consumption is a topic with heated debates in tourism research, and pricing tourism products is a crucial task for tourism managers. Different types of tourist attractions offer different experiences to tourists, which affect their price perceptions and purchase decisions. METHOD...
Autores principales: | Wei, Qiang, Lv, Dong, Fu, Shuna, Zhu, Dongmei, Zheng, Minxiao, Chen, Si, Zhen, Shihang |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Dove
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10504089/ https://www.ncbi.nlm.nih.gov/pubmed/37720172 http://dx.doi.org/10.2147/PRBM.S416821 |
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