Brains over beauty: A preregistered test of the effects of objectification on women’s cognitive performance

The present study was a preregistered, well-powered experimental test of findings related to the effect of state self-objectification and anticipation of the sexualized male gaze on women’s cognitive performance. College women (n = 407) performed a working memory task in one of three randomly assigned conditions. In the experimental conditions (self-objectification and male gaze), women completed the task while being video recorded from the neck down. In the male gaze condition, participants were told their videos would later be evaluated by men as part of a separate dating study. Women in the control condition were not video recorded. Results indicated women experienced a moderate increase in state self-objectification in both experimental conditions. However, compared to the control condition, women in the experimental conditions did not show reduced performance on the working memory task (in either latency or accuracy), decreases in body satisfaction, or increases in negative mood. Across conditions, state self-objectification was not associated with accuracy or latency on the working memory task. Mixed findings concerning objectification’s effect on cognitive performance may be attributed to variability in experimental manipulations and dependent variables employed in this area of research.