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The evolutionary game analysis of the decision-making behavior of live streaming stakeholders under the value co-creation
Integrity-linked issues have become increasingly serious and attracted considerable attention regarding the sustainability of live streaming; therefore, live streaming anchors and suppliers have become increasingly concerned about their ongoing marketing. Moreover, streaming platforms are also begin...
Autor principal: | Jia, Shanshan |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10516438/ https://www.ncbi.nlm.nih.gov/pubmed/37738248 http://dx.doi.org/10.1371/journal.pone.0291453 |
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