Impact of brand equity and service quality on the reputation of universities and students’ intention to choose them: The case of IIUM and UIN

Background: Numerous studies have been carried out on the impacts of brand equity and service quality of higher education institutions (HEIs) on their reputation and students’ satisfaction. This research aimed to compare the impact of brand equity and service quality on universities’ reputations, na...

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Detalles Bibliográficos
Autores principales: Rizard, Sylvia Rozza, Waluyo, Bambang, Jaswir, Irwandi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10521097/
https://www.ncbi.nlm.nih.gov/pubmed/37767070
http://dx.doi.org/10.12688/f1000research.122386.3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10521097/
https://www.ncbi.nlm.nih.gov/pubmed/37767070
http://dx.doi.org/10.12688/f1000research.122386.3

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