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Impact of brand equity and service quality on the reputation of universities and students’ intention to choose them: The case of IIUM and UIN
Background: Numerous studies have been carried out on the impacts of brand equity and service quality of higher education institutions (HEIs) on their reputation and students’ satisfaction. This research aimed to compare the impact of brand equity and service quality on universities’ reputations, na...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
F1000 Research Limited
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10521097/ https://www.ncbi.nlm.nih.gov/pubmed/37767070 http://dx.doi.org/10.12688/f1000research.122386.3 |