Tick-Bite “Meteo”-Prevention: An Evaluation of Public Responsiveness to Tick Activity Forecasts Available Online

Until causal prophylaxis is available, the avoidance of ticks and personal protection provide the best insurance against contracting a tick-borne disease (TBD). To support public precaution, tick-activity forecasts (TAFs) based on weather projection are provided online for some regions/countries. This study—aimed at evaluating the efficacy of this preventative strategy—was conducted between 2015 and 2019, and included two countries where TAFs are issued regularly (Czech Republic, Germany) and two neighbouring countries for reference (Austria, Switzerland). Google Trends (GT) data were used to trace public concern with TAFs and related health information. GTs were compared with epidemiological data on TBD cases and tick bites, wherever available. Computer simulations of presumable effectiveness under various scenarios were performed. This study showed that public access to TAFs/preventive information is infrequent and not optimally distributed over the season. Interest arises very early in midwinter and then starts to fall in spring/summer when human–tick contacts culminate. Consequently, a greater number of TBD cases are contracted beyond the period of maximum public responsiveness to prevention guidance. Simulations, nevertheless, indicate that there is a potential for doubling the prevention yield if risk assessment, in addition to tick activity, subsumes the population’s exposure, and a real-time surrogate is proposed.