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The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study

INTRODUCTION: This study aimed to quantify the prevalence of advertisements for ultraprocessed foods and beverages in U.S. supermarket circulars, which are digital and print marketing materials with weekly sales promotions. METHODS: Food and beverage advertisements on the first page of 4,181 weekly...

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Detalles Bibliográficos
Autores principales: Zhong, Anthony, Kenney, Erica L., Dai, Jane, Soto, Mark J., Bleich, Sara N.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10546540/
https://www.ncbi.nlm.nih.gov/pubmed/37791018
http://dx.doi.org/10.1016/j.focus.2022.100009
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author Zhong, Anthony
Kenney, Erica L.
Dai, Jane
Soto, Mark J.
Bleich, Sara N.
author_facet Zhong, Anthony
Kenney, Erica L.
Dai, Jane
Soto, Mark J.
Bleich, Sara N.
author_sort Zhong, Anthony
collection PubMed
description INTRODUCTION: This study aimed to quantify the prevalence of advertisements for ultraprocessed foods and beverages in U.S. supermarket circulars, which are digital and print marketing materials with weekly sales promotions. METHODS: Food and beverage advertisements on the first page of 4,181 weekly circulars from 453 stores across 6 states were analyzed from August 2019 to September 2019. Products were classified into 1 of 4 mutually exclusive categories on the basis of the extent and purposes of their industrial processing using a variant of the NOVA classification system adapted for the U.S. food supply: unprocessed and minimally processed, basic processed, moderately processed, and highly processed. RESULTS: A total of 86,099 food and beverage advertisements were classified. Highly processed foods accounted for 45.7% of advertisements, followed by unprocessed/minimally processed foods at 41.2%, moderately processed foods at 8.0%, and basic processed foods at 5.1%. CONCLUSIONS: U.S. supermarket circulars advertise a high proportion of processed and highly processed foods and beverages.
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spelling pubmed-105465402023-10-03 The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study Zhong, Anthony Kenney, Erica L. Dai, Jane Soto, Mark J. Bleich, Sara N. AJPM Focus Pilot Data Analysis INTRODUCTION: This study aimed to quantify the prevalence of advertisements for ultraprocessed foods and beverages in U.S. supermarket circulars, which are digital and print marketing materials with weekly sales promotions. METHODS: Food and beverage advertisements on the first page of 4,181 weekly circulars from 453 stores across 6 states were analyzed from August 2019 to September 2019. Products were classified into 1 of 4 mutually exclusive categories on the basis of the extent and purposes of their industrial processing using a variant of the NOVA classification system adapted for the U.S. food supply: unprocessed and minimally processed, basic processed, moderately processed, and highly processed. RESULTS: A total of 86,099 food and beverage advertisements were classified. Highly processed foods accounted for 45.7% of advertisements, followed by unprocessed/minimally processed foods at 41.2%, moderately processed foods at 8.0%, and basic processed foods at 5.1%. CONCLUSIONS: U.S. supermarket circulars advertise a high proportion of processed and highly processed foods and beverages. Elsevier 2022-06-29 /pmc/articles/PMC10546540/ /pubmed/37791018 http://dx.doi.org/10.1016/j.focus.2022.100009 Text en © 2022 The Authors https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Pilot Data Analysis
Zhong, Anthony
Kenney, Erica L.
Dai, Jane
Soto, Mark J.
Bleich, Sara N.
The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title_full The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title_fullStr The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title_full_unstemmed The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title_short The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study
title_sort marketing of ultraprocessed foods in a national sample of u.s. supermarket circulars: a pilot study
topic Pilot Data Analysis
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10546540/
https://www.ncbi.nlm.nih.gov/pubmed/37791018
http://dx.doi.org/10.1016/j.focus.2022.100009
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