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Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness
Community Choice Aggregation (CCA) is a rapidly expanding electricity supply model in the United States. By enabling local governments to obtain electricity for their residents, CCAs have the potential to increase the use of renewable energy while lowering costs. Recent studies have focused on how C...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10547185/ https://www.ncbi.nlm.nih.gov/pubmed/37788267 http://dx.doi.org/10.1371/journal.pone.0292136 |
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author | Wu, Victor Y. Howarth, Richard |
author_facet | Wu, Victor Y. Howarth, Richard |
author_sort | Wu, Victor Y. |
collection | PubMed |
description | Community Choice Aggregation (CCA) is a rapidly expanding electricity supply model in the United States. By enabling local governments to obtain electricity for their residents, CCAs have the potential to increase the use of renewable energy while lowering costs. Recent studies have focused on how CCAs will impact renewable energy markets, since at least five more states are currently considering CCA-enabling legislation. However, little research has been done on partisan attitudes towards CCAs or how to shift public opinion to support the continued expansion of CCAs. We use a nationally representative survey experiment of 1,862 respondents to evaluate outreach and awareness campaigns by nonprofit and government organizations seeking to expand CCAs. We find that most Americans are currently unfamiliar with CCAs, but exposing them to educational outreach information increases their support for CCAs at the state, local, and personal levels. Furthermore, this information is equally effective at increasing support among both Democrats and Republicans, despite partisan polarization on renewable energy. However, this information did not significantly affect respondents’ price sensitivity with regard to CCAs. Our results suggest that outreach and awareness campaigns can be effective at increasing support for CCA among both Democrats and Republicans. |
format | Online Article Text |
id | pubmed-10547185 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-105471852023-10-04 Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness Wu, Victor Y. Howarth, Richard PLoS One Research Article Community Choice Aggregation (CCA) is a rapidly expanding electricity supply model in the United States. By enabling local governments to obtain electricity for their residents, CCAs have the potential to increase the use of renewable energy while lowering costs. Recent studies have focused on how CCAs will impact renewable energy markets, since at least five more states are currently considering CCA-enabling legislation. However, little research has been done on partisan attitudes towards CCAs or how to shift public opinion to support the continued expansion of CCAs. We use a nationally representative survey experiment of 1,862 respondents to evaluate outreach and awareness campaigns by nonprofit and government organizations seeking to expand CCAs. We find that most Americans are currently unfamiliar with CCAs, but exposing them to educational outreach information increases their support for CCAs at the state, local, and personal levels. Furthermore, this information is equally effective at increasing support among both Democrats and Republicans, despite partisan polarization on renewable energy. However, this information did not significantly affect respondents’ price sensitivity with regard to CCAs. Our results suggest that outreach and awareness campaigns can be effective at increasing support for CCA among both Democrats and Republicans. Public Library of Science 2023-10-03 /pmc/articles/PMC10547185/ /pubmed/37788267 http://dx.doi.org/10.1371/journal.pone.0292136 Text en © 2023 Wu, Howarth https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Wu, Victor Y. Howarth, Richard Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title | Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title_full | Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title_fullStr | Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title_full_unstemmed | Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title_short | Shifting partisan public opinion towards Community Choice Aggregation through outreach and awareness |
title_sort | shifting partisan public opinion towards community choice aggregation through outreach and awareness |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10547185/ https://www.ncbi.nlm.nih.gov/pubmed/37788267 http://dx.doi.org/10.1371/journal.pone.0292136 |
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