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Encouraging pro-environmental behavior: Do testimonials by experts work?

Using non-pecuniary interventions to motivate pro-environmental behavior appeals to program administrators seeking cost-effective ways to increase adoption of environmental practices. However, all good-intended interventions should not be expected to be effective and reporting when interventions fai...

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Autores principales: Savchenko, Olesya M., Palm-Forster, Leah H., Xie, Lusi, Rahman, Rubait, Messer, Kent D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10550155/
https://www.ncbi.nlm.nih.gov/pubmed/37792724
http://dx.doi.org/10.1371/journal.pone.0291612
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author Savchenko, Olesya M.
Palm-Forster, Leah H.
Xie, Lusi
Rahman, Rubait
Messer, Kent D.
author_facet Savchenko, Olesya M.
Palm-Forster, Leah H.
Xie, Lusi
Rahman, Rubait
Messer, Kent D.
author_sort Savchenko, Olesya M.
collection PubMed
description Using non-pecuniary interventions to motivate pro-environmental behavior appeals to program administrators seeking cost-effective ways to increase adoption of environmental practices. However, all good-intended interventions should not be expected to be effective and reporting when interventions fail is as important as documenting their successes. We used a framed field experiment with 308 adults from the Mid-Atlantic in the United States to test the effectiveness of an expert testimonial in encouraging adoption of native plants in residential settings. Though studies have found testimonials to be effective in other contexts, we find that the video testimonial had no effect on residents’ willingness to pay for native plants. Our analysis also shows that consumers who are younger, have higher incomes, and use other environmentally friendly practices on their lawns are more likely than other consumers to purchase native plants.
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spelling pubmed-105501552023-10-05 Encouraging pro-environmental behavior: Do testimonials by experts work? Savchenko, Olesya M. Palm-Forster, Leah H. Xie, Lusi Rahman, Rubait Messer, Kent D. PLoS One Research Article Using non-pecuniary interventions to motivate pro-environmental behavior appeals to program administrators seeking cost-effective ways to increase adoption of environmental practices. However, all good-intended interventions should not be expected to be effective and reporting when interventions fail is as important as documenting their successes. We used a framed field experiment with 308 adults from the Mid-Atlantic in the United States to test the effectiveness of an expert testimonial in encouraging adoption of native plants in residential settings. Though studies have found testimonials to be effective in other contexts, we find that the video testimonial had no effect on residents’ willingness to pay for native plants. Our analysis also shows that consumers who are younger, have higher incomes, and use other environmentally friendly practices on their lawns are more likely than other consumers to purchase native plants. Public Library of Science 2023-10-04 /pmc/articles/PMC10550155/ /pubmed/37792724 http://dx.doi.org/10.1371/journal.pone.0291612 Text en © 2023 Savchenko et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Savchenko, Olesya M.
Palm-Forster, Leah H.
Xie, Lusi
Rahman, Rubait
Messer, Kent D.
Encouraging pro-environmental behavior: Do testimonials by experts work?
title Encouraging pro-environmental behavior: Do testimonials by experts work?
title_full Encouraging pro-environmental behavior: Do testimonials by experts work?
title_fullStr Encouraging pro-environmental behavior: Do testimonials by experts work?
title_full_unstemmed Encouraging pro-environmental behavior: Do testimonials by experts work?
title_short Encouraging pro-environmental behavior: Do testimonials by experts work?
title_sort encouraging pro-environmental behavior: do testimonials by experts work?
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10550155/
https://www.ncbi.nlm.nih.gov/pubmed/37792724
http://dx.doi.org/10.1371/journal.pone.0291612
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