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The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value

Green agriculture can minimize the negative impact of agriculture on the environment. As countries around the world strongly advocate green production and green life style, not only is consumers’ awareness about green consumption rising, but the demand for green agricultural products at home and abr...

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Detalles Bibliográficos
Autores principales:	Yang, Hui, Zhang, Pengpeng, Liu, Haijiao
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10553812/ https://www.ncbi.nlm.nih.gov/pubmed/37797068 http://dx.doi.org/10.1371/journal.pone.0292633

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