Does psychological ownership influence consumer happiness in playful consumption experience? Moderating role of consumer personality and game performance

This study examines the relationships between psychological ownership (PO) in playful consumption and its validating role in consumer happiness (CH). Specifically, we propose a moderating process of personality and game performance, which influences PO and CH. Subsequently, we evaluate consumer happ...

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Detalles Bibliográficos
Autores principales: Shahzad, Muhammad Faisal, Ling, Xie, Yuan, Jingbo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10560024/
https://www.ncbi.nlm.nih.gov/pubmed/37809949
http://dx.doi.org/10.1016/j.heliyon.2023.e20236

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10560024/
https://www.ncbi.nlm.nih.gov/pubmed/37809949
http://dx.doi.org/10.1016/j.heliyon.2023.e20236

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