Cargando…
Enhancing the design of wine labels
INTRODUCTION: The knowledge accrued through research in the domain of crossmodal correspondences has had a significant influence on a diverse array of disciplines, including behavioral studies, neuroscience, computational modeling, and notably, marketing, with the objective of aligning sensory exper...
Autores principales: | Crichton-Fock, Anders, Spence, Charles, Mora, Maria, Pettersson, Nicklas |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10560737/ https://www.ncbi.nlm.nih.gov/pubmed/37818424 http://dx.doi.org/10.3389/fpsyg.2023.1176794 |
Ejemplares similares
-
Using crossmodal correspondences as a tool in wine communication
por: Crichton-Fock, Anders, et al.
Publicado: (2023) -
Visual Search for Wines with a Triangle on the Label in a Virtual Store
por: Zhao, Hui, et al.
Publicado: (2017) -
The Impact of the Content of the Label on the Buying Intention of a Wine Consumer
por: Escandon-Barbosa, Diana, et al.
Publicado: (2019) -
Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity
por: Alvino, Letizia, et al.
Publicado: (2021) -
Assessing the influence of music on wine perception among wine professionals
por: Wang, Qian (Janice), et al.
Publicado: (2017)