Cargando…

Graphic health warnings and plain packaging in the Philippines: results of online and household surveys

In line with Article 11 of the WHO Framework Convention on Tobacco Control, the Philippines has implemented graphic health warnings on cigarette packs. To date, there has been no published literature evaluating the perceived effectiveness of GHWs in the Philippines. This study aims to contribute to...

Descripción completa

Detalles Bibliográficos
Autores principales: Amul, Gianna Gayle H., Mallari, Eunice U., Arda, John Rafael Y., Santiago, Alen Josef A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10562603/
https://www.ncbi.nlm.nih.gov/pubmed/37822542
http://dx.doi.org/10.3389/fpubh.2023.1207779
_version_ 1785118164730773504
author Amul, Gianna Gayle H.
Mallari, Eunice U.
Arda, John Rafael Y.
Santiago, Alen Josef A.
author_facet Amul, Gianna Gayle H.
Mallari, Eunice U.
Arda, John Rafael Y.
Santiago, Alen Josef A.
author_sort Amul, Gianna Gayle H.
collection PubMed
description In line with Article 11 of the WHO Framework Convention on Tobacco Control, the Philippines has implemented graphic health warnings on cigarette packs. To date, there has been no published literature evaluating the perceived effectiveness of GHWs in the Philippines. This study aims to contribute to the evidence on the perceived effects of graphic health warnings (GHWs) in cigarette packaging and the potential impact of plain packaging in the Philippines. The study involved an online convenience survey and a nationwide household survey. Mock-up sets of cigarette packs based on the Philippines’ law on GHWs, and Thailand’s and Singapore’s plain packaging were shown to respondents to rate their attractiveness, quality, taste, cost, social appeal, appeal to youth, noticeability, appeal to non-smokers, attempt to quit, ease of quitting, discouraging smoking, and perceived harm to health on a five-point Lickert scale. The online and household surveys recruited 2,701 respondents in total. Online and household survey respondents considered plain packaging with larger graphic health warnings and visible quitlines from Thailand and Singapore to be more effective in discouraging them from smoking. Both sets of survey respondents also found mock-ups from Thailand and Singapore more motivating for them to attempt quitting than cigarette pack mock-ups from the Philippines. The study concludes that current graphic health warnings in the Philippines are ineffective in instilling health consciousness among Filipinos. Policymakers should consider larger graphic health warnings and plain packaging of cigarettes to motivate smokers to quit and discourage Filipinos from smoking.
format Online
Article
Text
id pubmed-10562603
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-105626032023-10-11 Graphic health warnings and plain packaging in the Philippines: results of online and household surveys Amul, Gianna Gayle H. Mallari, Eunice U. Arda, John Rafael Y. Santiago, Alen Josef A. Front Public Health Public Health In line with Article 11 of the WHO Framework Convention on Tobacco Control, the Philippines has implemented graphic health warnings on cigarette packs. To date, there has been no published literature evaluating the perceived effectiveness of GHWs in the Philippines. This study aims to contribute to the evidence on the perceived effects of graphic health warnings (GHWs) in cigarette packaging and the potential impact of plain packaging in the Philippines. The study involved an online convenience survey and a nationwide household survey. Mock-up sets of cigarette packs based on the Philippines’ law on GHWs, and Thailand’s and Singapore’s plain packaging were shown to respondents to rate their attractiveness, quality, taste, cost, social appeal, appeal to youth, noticeability, appeal to non-smokers, attempt to quit, ease of quitting, discouraging smoking, and perceived harm to health on a five-point Lickert scale. The online and household surveys recruited 2,701 respondents in total. Online and household survey respondents considered plain packaging with larger graphic health warnings and visible quitlines from Thailand and Singapore to be more effective in discouraging them from smoking. Both sets of survey respondents also found mock-ups from Thailand and Singapore more motivating for them to attempt quitting than cigarette pack mock-ups from the Philippines. The study concludes that current graphic health warnings in the Philippines are ineffective in instilling health consciousness among Filipinos. Policymakers should consider larger graphic health warnings and plain packaging of cigarettes to motivate smokers to quit and discourage Filipinos from smoking. Frontiers Media S.A. 2023-09-26 /pmc/articles/PMC10562603/ /pubmed/37822542 http://dx.doi.org/10.3389/fpubh.2023.1207779 Text en Copyright © 2023 Amul, Mallari, Arda and Santiago. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Public Health
Amul, Gianna Gayle H.
Mallari, Eunice U.
Arda, John Rafael Y.
Santiago, Alen Josef A.
Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title_full Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title_fullStr Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title_full_unstemmed Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title_short Graphic health warnings and plain packaging in the Philippines: results of online and household surveys
title_sort graphic health warnings and plain packaging in the philippines: results of online and household surveys
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10562603/
https://www.ncbi.nlm.nih.gov/pubmed/37822542
http://dx.doi.org/10.3389/fpubh.2023.1207779
work_keys_str_mv AT amulgiannagayleh graphichealthwarningsandplainpackaginginthephilippinesresultsofonlineandhouseholdsurveys
AT mallarieuniceu graphichealthwarningsandplainpackaginginthephilippinesresultsofonlineandhouseholdsurveys
AT ardajohnrafaely graphichealthwarningsandplainpackaginginthephilippinesresultsofonlineandhouseholdsurveys
AT santiagoalenjosefa graphichealthwarningsandplainpackaginginthephilippinesresultsofonlineandhouseholdsurveys