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The effects of social presence on cooperative trust with algorithms

Algorithms support many processes in modern society. Research using trust games frequently reports that people are less inclined to cooperate when believed to play against an algorithm. Trust is, however, malleable by contextual factors and social presence can increase the willingness to collaborate...

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Autores principales: Liefooghe, Baptist, Min, Ebelien, Aarts, Henk
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10576745/
https://www.ncbi.nlm.nih.gov/pubmed/37838816
http://dx.doi.org/10.1038/s41598-023-44354-6
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author Liefooghe, Baptist
Min, Ebelien
Aarts, Henk
author_facet Liefooghe, Baptist
Min, Ebelien
Aarts, Henk
author_sort Liefooghe, Baptist
collection PubMed
description Algorithms support many processes in modern society. Research using trust games frequently reports that people are less inclined to cooperate when believed to play against an algorithm. Trust is, however, malleable by contextual factors and social presence can increase the willingness to collaborate. We investigated whether situating cooperation with an algorithm in the presence of another person increases cooperative trust. Three groups of participants played a trust game against a pre-programmed algorithm in an online webhosted experiment. The first group was told they played against another person who was present online. The second group was told they played against an algorithm. The third group was told they played against an algorithm while another person was present online. More cooperative responses were observed in the first group compared to the second group. A difference in cooperation that replicates previous findings. In addition, cooperative trust dropped more over the course of the trust game when participants interacted with an algorithm in the absence another person compared to the other two groups. This latter finding suggests that social presence can mitigate distrust in interacting with an algorithm. We discuss the cognitive mechanisms that can mediate this effect.
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spelling pubmed-105767452023-10-16 The effects of social presence on cooperative trust with algorithms Liefooghe, Baptist Min, Ebelien Aarts, Henk Sci Rep Article Algorithms support many processes in modern society. Research using trust games frequently reports that people are less inclined to cooperate when believed to play against an algorithm. Trust is, however, malleable by contextual factors and social presence can increase the willingness to collaborate. We investigated whether situating cooperation with an algorithm in the presence of another person increases cooperative trust. Three groups of participants played a trust game against a pre-programmed algorithm in an online webhosted experiment. The first group was told they played against another person who was present online. The second group was told they played against an algorithm. The third group was told they played against an algorithm while another person was present online. More cooperative responses were observed in the first group compared to the second group. A difference in cooperation that replicates previous findings. In addition, cooperative trust dropped more over the course of the trust game when participants interacted with an algorithm in the absence another person compared to the other two groups. This latter finding suggests that social presence can mitigate distrust in interacting with an algorithm. We discuss the cognitive mechanisms that can mediate this effect. Nature Publishing Group UK 2023-10-14 /pmc/articles/PMC10576745/ /pubmed/37838816 http://dx.doi.org/10.1038/s41598-023-44354-6 Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Article
Liefooghe, Baptist
Min, Ebelien
Aarts, Henk
The effects of social presence on cooperative trust with algorithms
title The effects of social presence on cooperative trust with algorithms
title_full The effects of social presence on cooperative trust with algorithms
title_fullStr The effects of social presence on cooperative trust with algorithms
title_full_unstemmed The effects of social presence on cooperative trust with algorithms
title_short The effects of social presence on cooperative trust with algorithms
title_sort effects of social presence on cooperative trust with algorithms
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10576745/
https://www.ncbi.nlm.nih.gov/pubmed/37838816
http://dx.doi.org/10.1038/s41598-023-44354-6
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