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Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis

Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users’ sentiment. However, there is a lacuna on how to detect crisis based...

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Autores principales: Watimin, Nurul Hidayah, Zanuddin, Hasmah, Rahamad, Mohamad Saleeh, Yadegaridehkordi, Elaheh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10584141/
https://www.ncbi.nlm.nih.gov/pubmed/37851696
http://dx.doi.org/10.1371/journal.pone.0287367
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author Watimin, Nurul Hidayah
Zanuddin, Hasmah
Rahamad, Mohamad Saleeh
Yadegaridehkordi, Elaheh
author_facet Watimin, Nurul Hidayah
Zanuddin, Hasmah
Rahamad, Mohamad Saleeh
Yadegaridehkordi, Elaheh
author_sort Watimin, Nurul Hidayah
collection PubMed
description Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users’ sentiment. However, there is a lacuna on how to detect crisis based on users’ sentiment through comments, and for such, we explore framing theory in the study herein to determine users’ sentiment in predicting crisis. Generic content framing theory consists of conflict, economic, human interest, morality, and responsibility attributes frame as independent variables whilst sentiment as dependent variables. Comments from selected Facebook posting case studies were extracted and analysed using sentiment analysis via Application Programme Interface (API) webtool. The comments were then further analysed using content analysis via Positive and Negative Affect Schedule (PANAS) scale and statistically evaluated using SEM-PLS. Model shows that 44.8% of emotion and reactions towards sensitive issue posting are influenced by independent variables. Only economic consequences and responsibility attributes frame had correlation towards emotion and reaction at p<0.05. News reporting on direction towards economic and responsibility attributes sparks negative sentiment, which proves that it can best be described as pre-crisis detection to assist the Royal Malaysian Police and other relevant stakeholders to prevent criminal activities in their respective social media.
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spelling pubmed-105841412023-10-19 Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis Watimin, Nurul Hidayah Zanuddin, Hasmah Rahamad, Mohamad Saleeh Yadegaridehkordi, Elaheh PLoS One Research Article Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users’ sentiment. However, there is a lacuna on how to detect crisis based on users’ sentiment through comments, and for such, we explore framing theory in the study herein to determine users’ sentiment in predicting crisis. Generic content framing theory consists of conflict, economic, human interest, morality, and responsibility attributes frame as independent variables whilst sentiment as dependent variables. Comments from selected Facebook posting case studies were extracted and analysed using sentiment analysis via Application Programme Interface (API) webtool. The comments were then further analysed using content analysis via Positive and Negative Affect Schedule (PANAS) scale and statistically evaluated using SEM-PLS. Model shows that 44.8% of emotion and reactions towards sensitive issue posting are influenced by independent variables. Only economic consequences and responsibility attributes frame had correlation towards emotion and reaction at p<0.05. News reporting on direction towards economic and responsibility attributes sparks negative sentiment, which proves that it can best be described as pre-crisis detection to assist the Royal Malaysian Police and other relevant stakeholders to prevent criminal activities in their respective social media. Public Library of Science 2023-10-18 /pmc/articles/PMC10584141/ /pubmed/37851696 http://dx.doi.org/10.1371/journal.pone.0287367 Text en © 2023 Watimin et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Watimin, Nurul Hidayah
Zanuddin, Hasmah
Rahamad, Mohamad Saleeh
Yadegaridehkordi, Elaheh
Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title_full Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title_fullStr Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title_full_unstemmed Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title_short Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
title_sort content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10584141/
https://www.ncbi.nlm.nih.gov/pubmed/37851696
http://dx.doi.org/10.1371/journal.pone.0287367
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