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Misspelled logotypes: the hidden threat to brand identity
Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand names and logotypes susceptible to counterfeiting through misspelling by transposition in tasks that require participant...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group UK
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10587100/ https://www.ncbi.nlm.nih.gov/pubmed/37857797 http://dx.doi.org/10.1038/s41598-023-45213-0 |