The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations

The Medical Affairs (MA) function in pharmaceutical companies creates a unique opportunity to ensure the internal linkage between Research & Development (R&D) and Commercial/Marketing functions, in addition to managing external scientific engagements with multiple stakeholders across life-sc...

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Autores principales: Farrington, Anupma Dhanda, Frøstrup, Anne Grete, Dahl, Palle
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Leading Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10587308/
https://www.ncbi.nlm.nih.gov/pubmed/37789114
http://dx.doi.org/10.1007/s40290-023-00501-y
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author Farrington, Anupma Dhanda
Frøstrup, Anne Grete
Dahl, Palle
author_facet Farrington, Anupma Dhanda
Frøstrup, Anne Grete
Dahl, Palle
author_sort Farrington, Anupma Dhanda
collection PubMed
description The Medical Affairs (MA) function in pharmaceutical companies creates a unique opportunity to ensure the internal linkage between Research & Development (R&D) and Commercial/Marketing functions, in addition to managing external scientific engagements with multiple stakeholders across life-science ecosystems. In recognition of the strategic value of MA, the objective of this paper is to share a comprehensive set of practical examples of the main deliverables within the MA function in the affiliate and align these with the two distinct phases; pre- and post-launch, respectively. We believe that an information gap currently exists in the available literature on these matters addressing practical aspects and examples beyond visionary, strategic thinking. Based on this contribution, further opportunities within MA can be discussed. In addition, we share our thoughts and considerations on future advancements in the role. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s40290-023-00501-y.
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spelling pubmed-105873082023-10-21 The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations Farrington, Anupma Dhanda Frøstrup, Anne Grete Dahl, Palle Pharmaceut Med Leading Article The Medical Affairs (MA) function in pharmaceutical companies creates a unique opportunity to ensure the internal linkage between Research & Development (R&D) and Commercial/Marketing functions, in addition to managing external scientific engagements with multiple stakeholders across life-science ecosystems. In recognition of the strategic value of MA, the objective of this paper is to share a comprehensive set of practical examples of the main deliverables within the MA function in the affiliate and align these with the two distinct phases; pre- and post-launch, respectively. We believe that an information gap currently exists in the available literature on these matters addressing practical aspects and examples beyond visionary, strategic thinking. Based on this contribution, further opportunities within MA can be discussed. In addition, we share our thoughts and considerations on future advancements in the role. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s40290-023-00501-y. Springer International Publishing 2023-10-03 2023 /pmc/articles/PMC10587308/ /pubmed/37789114 http://dx.doi.org/10.1007/s40290-023-00501-y Text en © The Author(s) 2023 https://creativecommons.org/licenses/by-nc/4.0/Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, which permits any non-commercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) .
spellingShingle Leading Article
Farrington, Anupma Dhanda
Frøstrup, Anne Grete
Dahl, Palle
The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title_full The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title_fullStr The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title_full_unstemmed The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title_short The Value and Deliverables of Medical Affairs: Affiliate Perspectives and Future Expectations
title_sort value and deliverables of medical affairs: affiliate perspectives and future expectations
topic Leading Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10587308/
https://www.ncbi.nlm.nih.gov/pubmed/37789114
http://dx.doi.org/10.1007/s40290-023-00501-y
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