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Impact of consumer information capability on green consumption intention: the role of green trust and media publicity
In the context of the digital information era, consumers’ information capability plays a crucial role in shaping their green consumption intention. To delve deeper into the dynamics of how information capability influences consumers’ green consumption intention, this study constructs a theoretical m...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10591222/ https://www.ncbi.nlm.nih.gov/pubmed/37876846 http://dx.doi.org/10.3389/fpsyg.2023.1247479 |
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author | Luo, Gong-Li Zheng, Hao Guo, Yan-Lu |
author_facet | Luo, Gong-Li Zheng, Hao Guo, Yan-Lu |
author_sort | Luo, Gong-Li |
collection | PubMed |
description | In the context of the digital information era, consumers’ information capability plays a crucial role in shaping their green consumption intention. To delve deeper into the dynamics of how information capability influences consumers’ green consumption intention, this study constructs a theoretical model grounded in information asymmetry theory and cognitive bias theory. Additionally, the mediating role of green trust and the moderating role of media publicity are incorporated to comprehensively investigate the influence mechanism of information capability on consumers’ green consumption intention. Empirical analysis is conducted based on data collected through a questionnaire survey. The findings of this study reveal that information capability exerts a partially mediating effect on consumers’ green consumption intention. Specifically, information capability directly influences consumers’ green consumption intention, and it also indirectly impacts their green consumption intention through its influence on green trust. Furthermore, media publicity positively moderates the relationship between information capability and consumers’ green consumption intention. This research contributes to the existing literature by enhancing our understanding of the influence pathway leading to green consumption intention. Its insights offer valuable implications for promoting green consumption and advancing sustainable development initiatives. |
format | Online Article Text |
id | pubmed-10591222 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-105912222023-10-24 Impact of consumer information capability on green consumption intention: the role of green trust and media publicity Luo, Gong-Li Zheng, Hao Guo, Yan-Lu Front Psychol Psychology In the context of the digital information era, consumers’ information capability plays a crucial role in shaping their green consumption intention. To delve deeper into the dynamics of how information capability influences consumers’ green consumption intention, this study constructs a theoretical model grounded in information asymmetry theory and cognitive bias theory. Additionally, the mediating role of green trust and the moderating role of media publicity are incorporated to comprehensively investigate the influence mechanism of information capability on consumers’ green consumption intention. Empirical analysis is conducted based on data collected through a questionnaire survey. The findings of this study reveal that information capability exerts a partially mediating effect on consumers’ green consumption intention. Specifically, information capability directly influences consumers’ green consumption intention, and it also indirectly impacts their green consumption intention through its influence on green trust. Furthermore, media publicity positively moderates the relationship between information capability and consumers’ green consumption intention. This research contributes to the existing literature by enhancing our understanding of the influence pathway leading to green consumption intention. Its insights offer valuable implications for promoting green consumption and advancing sustainable development initiatives. Frontiers Media S.A. 2023-10-09 /pmc/articles/PMC10591222/ /pubmed/37876846 http://dx.doi.org/10.3389/fpsyg.2023.1247479 Text en Copyright © 2023 Luo, Zheng and Guo. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Luo, Gong-Li Zheng, Hao Guo, Yan-Lu Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title | Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title_full | Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title_fullStr | Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title_full_unstemmed | Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title_short | Impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
title_sort | impact of consumer information capability on green consumption intention: the role of green trust and media publicity |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10591222/ https://www.ncbi.nlm.nih.gov/pubmed/37876846 http://dx.doi.org/10.3389/fpsyg.2023.1247479 |
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