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The Influence of Green Product Type, Message Framing, and Anticipated Pride on Green Consumption Behavior: An Event-Related Potential (ERP) Study

Different types of green products require different marketing approaches to promote individual green purchasing behaviors. Previous studies have focused only on the effects of message framing on the promotion of different types of green products; however, little is known about the role of underlying...

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Detalles Bibliográficos
Autores principales:	Zhang, Guanfei, Li, Jin, Tan, Min, Zhong, Yiping
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10604928/ https://www.ncbi.nlm.nih.gov/pubmed/37891796 http://dx.doi.org/10.3390/brainsci13101427

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