Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning

The present study addresses the question of whether explicit, survey-type measures of attitude differ in sensitivity when compared to implicit, non-conscious measures of attitude in the context of attitude changes in response to evaluative conditioning (EC). In the frame of a pre-test, participants...

Descripción completa

Detalles Bibliográficos
Autores principales: Bosshard, Shannon, Walla, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10605795/
https://www.ncbi.nlm.nih.gov/pubmed/37891762
http://dx.doi.org/10.3390/brainsci13101393

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10605795/
https://www.ncbi.nlm.nih.gov/pubmed/37891762
http://dx.doi.org/10.3390/brainsci13101393

Ejemplares similares