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Influence of Pomegranate Appearance Attributes on Consumer Choice, and Identification of Barriers and Drivers for Consumption

In a prepurchase situation, consumers base their choice decision on external fruit characteristics, from which they infer internal characteristics. This study investigates consumer preference for pomegranate appearance using a choice-based conjoint analysis with 320 participants. We created 27 image...

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Detalles Bibliográficos
Autores principales:	Pons-Gómez, Ana, Albert-Sidro, Carlos, Bartual, Julián, Yuste, Ferrán, Besada, Cristina
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10606882/ https://www.ncbi.nlm.nih.gov/pubmed/37893696 http://dx.doi.org/10.3390/foods12203803

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