Acoustic correlates of perceived personality from Korean utterances in a formal communicative setting

The aim of the present study was to find acoustic correlates of perceived personality from the speech produced in a formal communicative setting–that of Korean customer service employees in particular. This work extended previous research on voice personality impressions to a different sociocultural and linguistic context in which speakers are expected to speak politely in a formal register. To use naturally produced speech rather than read speech, we devised a new method that successfully elicited spontaneous speech from speakers who were role-playing as customer service employees, while controlling for the words and sentence structures they used. We then examined a wide range of acoustic properties in the utterances, including voice quality and global acoustic and segmental properties using Principal Component Analysis. Subjects of the personality rating task listened to the utterances and rated perceived personality in terms of the Big-Five personality traits. While replicating some previous findings, we discovered several acoustic variables that exclusively accounted for the personality judgments of female speakers; a more modal voice quality increased perceived conscientiousness and neuroticism, and less dispersed formants reflecting a larger body size increased the perceived levels of extraversion and openness. These biases in personality perception likely reflect gender and occupation-related stereotypes that exist in South Korea. Our findings can also serve as a basis for developing and evaluating synthetic speech for Voice Assistant applications in future studies.