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The influencing factor model and empirical research of TikTok charity live streaming impact users’ online charitable donation

The "live streaming + charity" model is a new model for China’s philanthropy, accelerating the new development of China’s philanthropy, but there is still a relative paucity of research in the academic community on how charity live streaming affects online charitable donations. In this sen...

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Detalles Bibliográficos
Autores principales: Shi, Yujing, Wu, Chenyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10642826/
https://www.ncbi.nlm.nih.gov/pubmed/37956159
http://dx.doi.org/10.1371/journal.pone.0294186