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The influencing factor model and empirical research of TikTok charity live streaming impact users’ online charitable donation
The "live streaming + charity" model is a new model for China’s philanthropy, accelerating the new development of China’s philanthropy, but there is still a relative paucity of research in the academic community on how charity live streaming affects online charitable donations. In this sen...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10642826/ https://www.ncbi.nlm.nih.gov/pubmed/37956159 http://dx.doi.org/10.1371/journal.pone.0294186 |