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Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

SIMPLE SUMMARY: Consumer concern for animal welfare is currently not fully reflected in the market share of animal-friendly products. Marketing strategies for animal-friendly products typically emphasize sustainability-related benefits, such as animal welfare, while existing research suggests that c...

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Detalles Bibliográficos
Autores principales:	van Riemsdijk, Lenka, Ingenbleek, Paul T. M., van Trijp, Hans C. M., van der Veen, Gerrita
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10650211/ https://www.ncbi.nlm.nih.gov/pubmed/37958122 http://dx.doi.org/10.3390/ani13213367

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