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Automating weighing of faces and voices based on cue saliency in trustworthiness impressions
When encountering people, their faces are usually paired with their voices. We know that if the face looks familiar, and the voice is high-pitched, the first impression will be positive and trustworthy. But, how do we integrate these two multisensory physical attributes? Here, we explore 1) the auto...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10654569/ https://www.ncbi.nlm.nih.gov/pubmed/37973908 http://dx.doi.org/10.1038/s41598-023-45471-y |
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author | Vives, Marc-Lluís Frances, Candice Baus, Cristina |
author_facet | Vives, Marc-Lluís Frances, Candice Baus, Cristina |
author_sort | Vives, Marc-Lluís |
collection | PubMed |
description | When encountering people, their faces are usually paired with their voices. We know that if the face looks familiar, and the voice is high-pitched, the first impression will be positive and trustworthy. But, how do we integrate these two multisensory physical attributes? Here, we explore 1) the automaticity of audiovisual integration in shaping first impressions of trustworthiness, and 2) the relative contribution of each modality in the final judgment. We find that, even though participants can focus their attention on one modality to judge trustworthiness, they fail to completely filter out the other modality for both faces (Experiment 1a) and voices (Experiment 1b). When asked to judge the person as a whole, people rely more on voices (Experiment 2) or faces (Experiment 3). We link this change to the distinctiveness of each cue in the stimulus set rather than a general property of the modality. Overall, we find that people weigh faces and voices automatically based on cue saliency when forming trustworthiness impressions. |
format | Online Article Text |
id | pubmed-10654569 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Nature Publishing Group UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-106545692023-11-16 Automating weighing of faces and voices based on cue saliency in trustworthiness impressions Vives, Marc-Lluís Frances, Candice Baus, Cristina Sci Rep Article When encountering people, their faces are usually paired with their voices. We know that if the face looks familiar, and the voice is high-pitched, the first impression will be positive and trustworthy. But, how do we integrate these two multisensory physical attributes? Here, we explore 1) the automaticity of audiovisual integration in shaping first impressions of trustworthiness, and 2) the relative contribution of each modality in the final judgment. We find that, even though participants can focus their attention on one modality to judge trustworthiness, they fail to completely filter out the other modality for both faces (Experiment 1a) and voices (Experiment 1b). When asked to judge the person as a whole, people rely more on voices (Experiment 2) or faces (Experiment 3). We link this change to the distinctiveness of each cue in the stimulus set rather than a general property of the modality. Overall, we find that people weigh faces and voices automatically based on cue saliency when forming trustworthiness impressions. Nature Publishing Group UK 2023-11-16 /pmc/articles/PMC10654569/ /pubmed/37973908 http://dx.doi.org/10.1038/s41598-023-45471-y Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Article Vives, Marc-Lluís Frances, Candice Baus, Cristina Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title | Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title_full | Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title_fullStr | Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title_full_unstemmed | Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title_short | Automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
title_sort | automating weighing of faces and voices based on cue saliency in trustworthiness impressions |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10654569/ https://www.ncbi.nlm.nih.gov/pubmed/37973908 http://dx.doi.org/10.1038/s41598-023-45471-y |
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