Generation and influence of eccentric ideas on social networks

Studying extreme ideas in routine choices and discussions is of utmost importance to understand the increasing polarization in society. In this study, we focus on understanding the generation and influence of extreme ideas in routine conversations which we label “eccentric” ideas. The eccentricity of any idea is defined as the deviation of that idea from the norm of the social neighborhood. We collected and analyzed data from two sources of different nature: public social media and online experiments in a controlled environment. We compared the popularity of ideas against their eccentricity to understand individuals’ fascination towards eccentricity. We found that more eccentric ideas have a higher probability of getting a greater number of “likes”. Additionally, we demonstrate that the social neighborhood of an individual conceals eccentricity changes in one’s own opinions and facilitates generation of eccentric ideas at a collective level.