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Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example

As a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the o...

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Detalles Bibliográficos
Autores principales: Ren, Siguo, Gong, Chao, Zhang, Chen, Li, Chen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10665477/
https://www.ncbi.nlm.nih.gov/pubmed/38026415
http://dx.doi.org/10.3389/fpubh.2023.1276083
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author Ren, Siguo
Gong, Chao
Zhang, Chen
Li, Chen
author_facet Ren, Siguo
Gong, Chao
Zhang, Chen
Li, Chen
author_sort Ren, Siguo
collection PubMed
description As a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the overlay of real risk of epidemic and network public opinion risk, and prevent and resolve major public opinion risks is an important public opinion research topic in the new era. Taking the most influential outbreak of COVID-19 pneumonia in China in 2020 as an example, this paper discusses the effect of sudden major public health cases on Chinese microblogs and the spreading mechanism of public opinion. This paper mainly explores the communication motivation of public opinion from the four communication elements of the microblog public opinion center, public opinion object, public opinion carrier and public opinion ontology. And combined with the life cycle theory, this study analyzes the interaction between the communication elements of public opinion in different stages. In the fluctuation period of public opinion, the amount of public opinion information decreases relatively, and the frequent occurrence of secondary public opinion in the outbreak period promotes the continuation of public opinion. Compared with the diversified demands of public materials and medical assistance during the pandemic, public opinion in the fluctuation period reacts on the epidemic situation, which to some extent alleviates the tension of the epidemic situation. Based on this, this study puts forward the guidance strategy of public opinion of public health emergencies.
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spelling pubmed-106654772023-11-09 Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example Ren, Siguo Gong, Chao Zhang, Chen Li, Chen Front Public Health Public Health As a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the overlay of real risk of epidemic and network public opinion risk, and prevent and resolve major public opinion risks is an important public opinion research topic in the new era. Taking the most influential outbreak of COVID-19 pneumonia in China in 2020 as an example, this paper discusses the effect of sudden major public health cases on Chinese microblogs and the spreading mechanism of public opinion. This paper mainly explores the communication motivation of public opinion from the four communication elements of the microblog public opinion center, public opinion object, public opinion carrier and public opinion ontology. And combined with the life cycle theory, this study analyzes the interaction between the communication elements of public opinion in different stages. In the fluctuation period of public opinion, the amount of public opinion information decreases relatively, and the frequent occurrence of secondary public opinion in the outbreak period promotes the continuation of public opinion. Compared with the diversified demands of public materials and medical assistance during the pandemic, public opinion in the fluctuation period reacts on the epidemic situation, which to some extent alleviates the tension of the epidemic situation. Based on this, this study puts forward the guidance strategy of public opinion of public health emergencies. Frontiers Media S.A. 2023-11-09 /pmc/articles/PMC10665477/ /pubmed/38026415 http://dx.doi.org/10.3389/fpubh.2023.1276083 Text en Copyright © 2023 Ren, Gong, Zhang and Li. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Public Health
Ren, Siguo
Gong, Chao
Zhang, Chen
Li, Chen
Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title_full Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title_fullStr Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title_full_unstemmed Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title_short Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
title_sort public opinion communication mechanism of public health emergencies in weibo: take the covid-19 epidemic as an example
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10665477/
https://www.ncbi.nlm.nih.gov/pubmed/38026415
http://dx.doi.org/10.3389/fpubh.2023.1276083
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