An experimental study of information transparency and social preferences on donation behaviors: the self-signaling model

Certain segments of the population reply on charitable or other non-governmental organizations as their main source of support, with these organizations largely funded by those in society who can afford to give. The present study investigated to what extent information transparency influences donation decisions, and whether specific preferences for charities influences information seeking behavior. We recruited 114 participants via Prolific and employed a binary online Dictator Game to address these two study objectives. The results showed that participants’ actual donation behavior was not influenced by their charity preference or the level of information transparency. However, they were more prone to seek out additional information when deciding about the most preferred category of charity. These results raise important questions as to whether the perceived anonymity of online choices may differ from choices carried out in person.