Assessing the impact of a national social marketing campaign for antimicrobial resistance on public awareness, attitudes, and behaviour, and as a supportive tool for healthcare professionals, England, 2017 to 2019

BACKGROUND: Previous United Kingdom campaigns targeting antimicrobial resistance (AMR) recommended running multimedia campaigns over an increased timeframe. The 3-year-long Keep Antibiotics Working (KAW) campaign was a mass media campaign in England targeting the public and general practitioners (GP...

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Detalles Bibliográficos
Autores principales: Gilham, Ellie L, Casale, Ella, Hardy, Alison, Ayeni, Adeola H, Sunyer, Ella, Harris, Tori, Feechan, Rachel, Heltmann, Anna, Fawcett, Malcolm, Hopkins, Susan, Ashiru-Oredope, Diane
Formato: Online Artículo Texto
Lenguaje:English
Publicado: European Centre for Disease Prevention and Control (ECDC) 2023
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10668255/
https://www.ncbi.nlm.nih.gov/pubmed/37997667
http://dx.doi.org/10.2807/1560-7917.ES.2023.28.47.2300100

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