Using web analytics data to identify platforms and content that best engage high-priority HIV populations in online and social media marketing advertisements

BACKGROUND: Online advertisements on social media platforms are an important tool for engaging relevant populations in public health research. However, little is known about what platforms and ad characteristics are most effective in engaging high-priority HIV populations, including racial/ethnic an...

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Detalles Bibliográficos
Autores principales: Wray, Tyler B, Chan, Philip A, Klausner, Jeffrey D, Ward, Lori M, Liu, Abraham Y, Carr, Daniel J, Ocean, Erik MS, Phelan, Chanda, Liu, Tao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10668575/
https://www.ncbi.nlm.nih.gov/pubmed/38025100
http://dx.doi.org/10.1177/20552076231216547

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