Reaching a Wider Audience: Instagram’s Role in Dairy Cow Nutrition Education and Engagement

SIMPLE SUMMARY: Despite its significance, the general public frequently misses out on scientific knowledge about the nutrition and health of dairy cows. Our study used Instagram, a well-known social media platform, to engage and inform a larger audience in order to solve this issue. Making dairy cow nutrition and welfare understandable and pertinent to common people was our aim. We created our Instagram account, where we posted a variety of content, including research insights and the firsthand accounts of our students’ time spent working on our dairy farm. The outcomes were encouraging: we created a community that prioritizes the welfare of dairy cows, and our followers learned more about the relationship between cow health and the quality of dairy products. ABSTRACT: The paper presents an overview of the usage of Instagram as a social media platform for teaching and engagement in the field of dairy cow nutrition and management. Our Instagram content, which includes posts, stories, hashtags, reels, and live videos, aims to educate and engage our followers and covers a wide range of topics, including research updates, student activities, and information on dairy cow health and welfare. This approach to education allows us to reach a larger audience while also providing a forum for interaction and discussion on essential dairy cow nutrition concerns.