The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao

Enhancing public awareness for epidemic prevention is crucial for safeguarding public health. This experimental study investigated the effectiveness of a combined approach involving three persuasive elements in public health advertising. Specifically, the study examined the interplay between emotion...

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Detalles Bibliográficos
Autores principales: Jiang, Ling, Liu, Huihui, Jiang, Nan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10668933/
https://www.ncbi.nlm.nih.gov/pubmed/37998664
http://dx.doi.org/10.3390/bs13110917

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10668933/
https://www.ncbi.nlm.nih.gov/pubmed/37998664
http://dx.doi.org/10.3390/bs13110917

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