768. Digital Patient Education: A Tool to Improve Awareness of CMV

BACKGROUND: More than half of US adults over the age of 40 have already been infected by CMV. Despite high prevalence, patient awareness and understanding of CMV is low. This study assessed the impact of online patient education on knowledge, confidence and intent to act regarding CMV. METHODS: The educational intervention consisted of 4 activities hosted on a dedicated learning center on WebMD Education from February-June, 2022. The activities were comprised of text, integrated visuals, and either a patient or healthcare professional (HCP) video commentary. Demographic questions were asked prior to each activity. Knowledge questions were asked both before and after to assess learning gains. Intent to change and confidence questions were asked at the end of each activity. Absolute improvements were calculated for pre/post questions. RESULTS: Activity 1: What is Cytomegalovirus (CMV)? 63,476 learners; 9,239 completers of all questions 72% female; 57% white, non-Hispanic; 18% 35-44 years of age 24% improvement in knowledge regarding complications of CMV infection; 50% intend to talk to HCP about CMV; 52% confident in talking to HCP about what CMV means for family Activity 2: CMV: What You Can Do to Help Stop the Spread 61,818 learners; 3,583 completers of all questions 56% female; 40% black/African American; 22% 25-34 years of age 18% improvement in knowledge regarding the spread of CMV; 75% intend to talk to HCP about CMV; 90% confident in preventing spread of CMV Activity 3: Pregnant, Thinking About Pregnancy, or Have a New Baby? What to Know About CMV 66,918 learners; 4,504 completers of all questions 91% female; 21% black/African American; 44% 25-34 years of age 38% improvement in knowledge regarding CMV in pregnancy and babies; 69% intend to talk to HCP about CMV; 76% confident in understanding how CMV effects pregnancy and babies Activity 4: Are You at Risk for CMV? 2,802 learners; 368 completers of all questions 62% female; 51% white, non-Hispanic; 25% 35-44 years of age 17% improvement in knowledge regarding who is at risk for CMV infection; 61% intend to talk to HCP about CMV; 75% confident in understanding CMV CONCLUSION: The outcomes gathered in this assessment are a strong indicator that online patient activities on WebMD Education improved knowledge and confidence and prompted intent to act related to CMV. DISCLOSURES: All Authors: No reported disclosures