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Gain/loss framing moderates the VMPFC’s response to persuasive messages when behaviors have personal outcomes

Activity within the ventral medial prefrontal cortex (VMPFC) during encoding of persuasive messages has been shown to predict message-consistent behaviors both within scanner samples and at the population level. This suggests that neuroimaging can aid in the development of better persuasive messages...

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Detalles Bibliográficos
Autores principales:	Minich, Matt, Chang, Chen-Ting, Kriss, Lauren A, Tveleneva, Arina, Cascio, Christopher N
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Oxford University Press 2023
Materias:	Original Manuscript
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10686349/ https://www.ncbi.nlm.nih.gov/pubmed/37952097 http://dx.doi.org/10.1093/scan/nsad069

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