Uncovering the key factors influencing sustainable green production behavior among Chinese medicinal herb growers

Promoting green production behavior among farmers is crucial for enhancing income, improving industrial efficiency, and ensuring ecological security. This study analyzes the determinants of green production behavior among farmers in Cheifeng, China, Using a binary logistic model on a sample of 860 microdata. The result of empirical analysis pointed out that the implementation rate of rural households was low at 54.5 %, highlighting the need for intervention. The results suggest that age, party members, total income, total area, irrigation conditions, market, policy, social factors, and knowledge transfer ability significantly influence green production behavior. Among these factors, age, party member, total area, irrigation conditions, and knowledge transfer ability have negative effects, while other factors positively affect green production. To promote green production behavior, this study recommends improving access to information, developing a training system, enhancing quality and safety information disclosure, establishing traceability mechanisms, and providing policy subsidies. This stud also highlights the need to strengthen publicity, technical guidance, and media persuasion for promoting the green production of Chinese medicinal materials.