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The impact of brand trust on consumers’ behavior toward agricultural products’ regional public brand
The importance of agricultural products’ regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research. Based on a survey of 544 consumers, this study investigates the influence of...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10688752/ https://www.ncbi.nlm.nih.gov/pubmed/38032999 http://dx.doi.org/10.1371/journal.pone.0295133 |