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Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL in dental practices. A descriptive, deductive, an...

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Detalles Bibliográficos
Autores principales:	Al-Abdallah, Ghaith, Ababakr, Jegr
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Hindawi 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10691884/ https://www.ncbi.nlm.nih.gov/pubmed/38047272 http://dx.doi.org/10.1155/2023/2541243

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