A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements

BACKGROUND: Social Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly popular and gaining credibility within consumers on s...

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Detalles Bibliográficos
Autores principales: Gülpınar, Gizem, Uzun, Mehmet Barlas, Iqbal, Ayesha, Anderson, Claire, Syed, Wajid, Al-Rawi, Mahmood Basil A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10696731/
http://dx.doi.org/10.1186/s12906-023-04285-1

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