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Skin and Colon Cancer Media Campaigns in Utah
The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awarenes...
Autores principales: | , , , , |
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Formato: | Texto |
Lenguaje: | English |
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Centers for Disease Control and Prevention
2004
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1277958/ https://www.ncbi.nlm.nih.gov/pubmed/15670450 |
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author | Broadwater, Camille Heins, Janet Hoelscher, Catherine Mangone, Adam Rozanas, Cami |
author_facet | Broadwater, Camille Heins, Janet Hoelscher, Catherine Mangone, Adam Rozanas, Cami |
author_sort | Broadwater, Camille |
collection | PubMed |
description | The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awareness campaign that was organized along two tracks: 1) marketing research, consisting of two telephone surveys, and 2) two advertising/awareness campaigns, one for colon cancer and one for skin cancer. The first telephone survey was conducted in January 2003 to obtain a baseline measurement of the Utah population's knowledge, attitudes, and behaviors. The advertising campaigns were launched in April 2003, and the second telephone survey was conducted in May. In January 2003, 18% of survey respondents reported seeing or hearing skin cancer prevention or sun protection announcements; in May, this percentage increased to 76%. In January, 36% indicated they had seen, read, or heard colorectal cancer early detection announcements; in May, this percentage increased to 79%. |
format | Text |
id | pubmed-1277958 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2004 |
publisher | Centers for Disease Control and Prevention |
record_format | MEDLINE/PubMed |
spelling | pubmed-12779582005-12-27 Skin and Colon Cancer Media Campaigns in Utah Broadwater, Camille Heins, Janet Hoelscher, Catherine Mangone, Adam Rozanas, Cami Prev Chronic Dis Step-by-Step: Making Your Communities Healthier The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awareness campaign that was organized along two tracks: 1) marketing research, consisting of two telephone surveys, and 2) two advertising/awareness campaigns, one for colon cancer and one for skin cancer. The first telephone survey was conducted in January 2003 to obtain a baseline measurement of the Utah population's knowledge, attitudes, and behaviors. The advertising campaigns were launched in April 2003, and the second telephone survey was conducted in May. In January 2003, 18% of survey respondents reported seeing or hearing skin cancer prevention or sun protection announcements; in May, this percentage increased to 76%. In January, 36% indicated they had seen, read, or heard colorectal cancer early detection announcements; in May, this percentage increased to 79%. Centers for Disease Control and Prevention 2004-09-15 /pmc/articles/PMC1277958/ /pubmed/15670450 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited. |
spellingShingle | Step-by-Step: Making Your Communities Healthier Broadwater, Camille Heins, Janet Hoelscher, Catherine Mangone, Adam Rozanas, Cami Skin and Colon Cancer Media Campaigns in Utah |
title | Skin and Colon Cancer Media Campaigns in Utah |
title_full | Skin and Colon Cancer Media Campaigns in Utah |
title_fullStr | Skin and Colon Cancer Media Campaigns in Utah |
title_full_unstemmed | Skin and Colon Cancer Media Campaigns in Utah |
title_short | Skin and Colon Cancer Media Campaigns in Utah |
title_sort | skin and colon cancer media campaigns in utah |
topic | Step-by-Step: Making Your Communities Healthier |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1277958/ https://www.ncbi.nlm.nih.gov/pubmed/15670450 |
work_keys_str_mv | AT broadwatercamille skinandcoloncancermediacampaignsinutah AT heinsjanet skinandcoloncancermediacampaignsinutah AT hoelschercatherine skinandcoloncancermediacampaignsinutah AT mangoneadam skinandcoloncancermediacampaignsinutah AT rozanascami skinandcoloncancermediacampaignsinutah |