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Portrayals of branded soft drinks in popular American movies: a content analysis

BACKGROUND: This study examines the portrayals of soft drinks in popular American movies as a potential vehicle for global marketing and an indicator of covert product placement. METHODS: We conducted a content analysis of America's top-ten grossing films from 1991 through 2000 that included po...

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Detalles Bibliográficos
Autores principales:	Cassady, Diana, Townsend, Marilyn, Bell, Robert A, Watnik, Mitchell
Formato:	Texto
Lenguaje:	English
Publicado:	BioMed Central 2006
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1420320/ https://www.ncbi.nlm.nih.gov/pubmed/16526959 http://dx.doi.org/10.1186/1479-5868-3-4

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