The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption

INTRODUCTION: The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change. 1% Or Less is a mass-media campaign that encourages switching from high-fat (whole or 2%) to low-fat (1% or skim) milk. Using a...

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Detalles Bibliográficos
Autores principales: Reger-Nash, Bill, Wootan, Margo G, Booth-Butterfield, Steve, Cooper, Linda
Formato: Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2005
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1435702/
https://www.ncbi.nlm.nih.gov/pubmed/16164809

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