Using Focus Groups in the Consumer Research Phase of a Social Marketing Program to Promote Moderate-Intensity Physical Activity and Walking Trail Use in Sumter County, South Carolina

INTRODUCTION: The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors...

Descripción completa

Detalles Bibliográficos
Autores principales: Burroughs, Ericka, Peck, Lara E, Sharpe, Patricia A, Granner, Michelle L, Bryant, Carol A, Fields, Regina
Formato: Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2005
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1500965/
https://www.ncbi.nlm.nih.gov/pubmed/16356361

Ejemplares similares

Ejemplares similares