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Following the Script: How Drug Reps Make Friends and Influence Doctors
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2007
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1876413/ https://www.ncbi.nlm.nih.gov/pubmed/17455991 http://dx.doi.org/10.1371/journal.pmed.0040150 |
| Sumario: | This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing. |
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