Following the Script: How Drug Reps Make Friends and Influence Doctors

This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.

Detalles Bibliográficos
Autores principales: Fugh-Berman, Adriane, Ahari, Shahram
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2007
Materias:
Policy Forum
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1876413/
https://www.ncbi.nlm.nih.gov/pubmed/17455991
http://dx.doi.org/10.1371/journal.pmed.0040150
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author Fugh-Berman, Adriane
Ahari, Shahram
author_facet Fugh-Berman, Adriane
Ahari, Shahram
author_sort Fugh-Berman, Adriane
collection PubMed
description This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.
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spelling pubmed-18764132007-05-23 Following the Script: How Drug Reps Make Friends and Influence Doctors Fugh-Berman, Adriane Ahari, Shahram PLoS Med Policy Forum This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing. Public Library of Science 2007-04 2007-04-24 /pmc/articles/PMC1876413/ /pubmed/17455991 http://dx.doi.org/10.1371/journal.pmed.0040150 Text en © 2007 Fugh-Berman and Ahari. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
spellingShingle Policy Forum
Fugh-Berman, Adriane
Ahari, Shahram
Following the Script: How Drug Reps Make Friends and Influence Doctors
title Following the Script: How Drug Reps Make Friends and Influence Doctors
title_full Following the Script: How Drug Reps Make Friends and Influence Doctors
title_fullStr Following the Script: How Drug Reps Make Friends and Influence Doctors
title_full_unstemmed Following the Script: How Drug Reps Make Friends and Influence Doctors
title_short Following the Script: How Drug Reps Make Friends and Influence Doctors
title_sort following the script: how drug reps make friends and influence doctors
topic Policy Forum
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1876413/
https://www.ncbi.nlm.nih.gov/pubmed/17455991
http://dx.doi.org/10.1371/journal.pmed.0040150
work_keys_str_mv AT fughbermanadriane followingthescripthowdrugrepsmakefriendsandinfluencedoctors
AT aharishahram followingthescripthowdrugrepsmakefriendsandinfluencedoctors

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