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Marketing and clinical trials: a case study

BACKGROUND: Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. METHOD...

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Detalles Bibliográficos
Autores principales:	Francis, David, Roberts, Ian, Elbourne, Diana R, Shakur, Haleema, Knight, Rosemary C, Garcia, Jo, Snowdon, Claire, Entwistle, Vikki A, McDonald, Alison M, Grant, Adrian M, Campbell, Marion K
Formato:	Texto
Lenguaje:	English
Publicado:	BioMed Central 2007
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2212650/ https://www.ncbi.nlm.nih.gov/pubmed/18028537 http://dx.doi.org/10.1186/1745-6215-8-37

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